Jon M. Huntsman is founder and chairman of Huntsman Corporation. His foundation supports the Huntsman Cancer Institute. His book Winners Never Cheat: Even in Difficult Times is structured around old-school aphorisms (“Play by the Rules”; “Check Your Moral Compass”) from which Huntsman draws an informal moral code.
Winners Never Cheat is Huntsman’s explanation of the principles at the heart of his business success. They include:
- Compete fiercely and fairly — but no cutting in line
- Set the example — risk, responsibility, reliability
- Revenge is unproductive: Learn to move on
- Operate businesses and organizations as if they are family-owned.
Huntsman also stresses, among other principles, the importance of surrounding oneself with associates who listen to their conscience and act accordingly; of treating customers, colleagues, employees and competitors with respect; and of returning favors and good fortune by helping out those less fortunate.
There are no moral shortcuts in the game of business — or life. There are, basically, three kinds of people: the unsuccessful, the temporarily successful, and those who become and remain successful. The difference is character.
Simply Simple 
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